Tuesday, October 20, 2009

How to Appreciate Your Sweetheart


Step 1
Court, pursue, intrigue, charm. Remember how you acted when the two of you first met, when you each wanted to woo the other, when you were infatuated, driven to distraction, twitterpated, but not yet committed? You got excited when he or she walked into the room, you smiled a lot, you made eye contact, you paid attention, you were curious, you savoured the minutes together, you put extra effort into how you looked, you cleaned your car, you hid your dirty laundry.

The freedom to be yourself completely, without editing or disguise, is one of the joys of being in a committed relationship, and while I do not advocate holding back or disguising your true self, I do know that being laissez faire about the way you interact with and present yourself to your sweetheart is a sure sign that you are taking your love for granted.

Just because you’ve seen each other at your worst, doesn’t mean you shouldn’t try to be your best every time you come together.


Step 2

Notice the nothing. It’s easy to acknowledge a surprise grand gesture offered out of the blue, but much harder to appreciate ordinary behaviour performed routinely in the midst of the daily grind. If you wait for your partner to do something special before showing your appreciation, you’ll be missing a major opportunity to strengthen your connection and deepen your love. Meaningful, life-changing appreciation begins at the most basic of levels. Today start noticing and thanking your partner for the tiniest “nothing” acts, for the traits that are a natural part of his or her character, for the things that you have come to expect.

Step 3
Be tickled by your differences. You won’t agree on everything, and thank god for that. Life would be boring beyond measure if everybody thought and acted just as you did.
It is a waste of energy to spend a single instant trying to change your partner to think and behave more like you in any way. Delight in your differences--and remember--there’s a reason they say that variety is the spice of life.

Step 4
Let your sweetheart teach you. It is very likely that one of the things that brought you together is the fact that you both have things to teach each other. From the conscious (she’s a good skier and you want to get better; he is a master gardener and you’ve always wanted to grow vegetables in your backyard) to the subconscious (many psychologists say we are attracted to people who somehow bring our unresolved childhood issues to the surface), chances are your partner has much to show you about yourself and the world. What can you learn from your lover today?

Step 5
Make sex a priority. Sex connects in a way that no amount of talking, cuddling or dating can. If you allow the sex to dwindle, you give a message to your partner that you aren’t interested in connecting in this deep way.

Step 6
Ask, “What can I do for you? How can I make our relationship better?” You don’t have to read your partner’s mind in order for your actions to have impact. It is a humble act of love to discover your sweetheart’s secret wants, to listen openly, to surrender your ego, and finally, to sweetly take action to make your partner happy and improve your relationship.

Step 7
Say it straight up: “Sweetheart, I appreciate who you are and all that you do. I appreciate your presence in my life.”


Saturday, October 17, 2009

Preparation of Six Page Analysis for CIM Case Study (Strategic Marketing in Practice)

The following frameworks would be useful to prepare an effective 6 page analysis for the CIM stage three case study.

The Strategic Framework
1) Current Situation = For example TWOS matrix

2) Corporate Direction = Ex. Vision, Mission and Objectives

3) Target markets

4) Marketing Objectives

5) Marketing Programs and Issues for Implementation

6) Control Systems

Analyzing External Environment

1) PESTEELE Analysis – (Political, Economic, Socio Cultural, Technological, Ethical, Environment, Legal, Education)

2) Porter’s Five Force Analysis

3) Competitor Analysis

4) Understanding Structure of the Market

5) Understanding Customer Needs and Behaviors

6) Consumer Buying Process

7) Competitive Strategies : -

Market War Fare
a) Market Follower Strategies

b) Market Leader Strategies

c) Market Challenger Strategies

d) Market Nicher Strategies

e) Market Pioneer Strategies

8) Segmentation, Targeting and Positioning (STP Approach)

Internal Environment

1) Value Chain

2) Balance Score Card

3) Profit Impact on Market Share (PIMS)

4) Marketing Control Systems

5) The Implementation Matrix

6) Organisation Culture Types

7) Positioning Maps

8) Stake Holder Analysis

9) Financial Ratios

10) Customer Relationship Management


* In addition you could concentrate on SWOT analysis, Brand Union, Key Account Management etc.

Tuesday, October 13, 2009

Nissan Presea

Insight to Presea

Nissan Presea was moslty a Japanese Domestic Model (JDM) vehicle and a compact car manufactured during 1990 to 2000. Most of the Presea cars were exported to Sri Lanka, Some Countries in South East Asia, Western and South Africa, New Zeland, Some Pats of Carribian and Russia. It competed with entry level luxury 4-door hardtop sedans that were popular in Japan during the 90s, notably the Toyota Carina, Toyota Ceres / Marino, Subaru Legacy, Mazda (Efini) MS-8, Honda Vigor sedan, and the Mitsubishi Emeraude.

Design - R10 (1990 - 1995)



The first model, R10 (Known as CT 1) was based on the B13 Nissan Sentra/Sunny platform. It shared many attributes with its sibling model, however, body panels and interior were done to a much higher specification. Interior fabrics matched those on the Bluebird, with standard features including automatic headlights, lighted keyslot, rear-illuminated instrument cluster, integrated sound-system, automatic climate control, digital temperature control, adjustable shoulder height seat-belts, 4-way adjustments and lumbar support for the driver's seat.


R 11 (1995 - 2000)

The R11 Presea (CT 2) launched in 1995 was slightly lengthened. In some countries including Japan, the venerable SR18DE with 125 hp replaced the 110 hp SR18D(i) engine, alongside with GA15DE and SR20DE engines. It still had the same drive-train as Nissan Sunny B14 (1994-1998) and the same frame-less door windows as the R10 Nissan Presea, although it was a little longer (4425 mm + 2525 mm wheelbase) wider (1695 mm) and taller (1325 mm). In August 1997, the Refina (F, L, S) was introduced unders the same platform.



Snap Shot of Presea

Manufacturer: Nissan
Production : 1990–2000
Assembly : Japan
Predecessor : Nissan Auster
Successor : Nissan Teana
Class : Compact
Body style(s) : 4-door hardtop
Layout : FF layout
Engine(s) : 1.5 L (GA15DE)
1.6 L (GA16DE)
1.8 L (SR18DE)
2.0 L (SR20DE)
Transmission(s) : 4-speed automatic and 5-speed manual
Related : Nissan Primera, NX Coupe, Nissan Pulsar, Nissan Sunny (B 13 & 14)
Nissan Bluebird

(based on nissan presea club information and wikipedia)